Branding for La Minga Club Cultural. This was great project to work on, i had the chance to propose concepts freely and to work closely with the people envolved in the process. The result made everyone very happy, we were able to transmit the spirit of this cultural space placed in the heart of Boedo, a district linked to Tango history in Buenos Aires.
The logo consists of a handwritten font, very personal, with these characteristics seeks to convey the appreciation for craftsmanship, the different, the unique. We relate the image of this cultural space to a whale, because we believe conveys values and interesting concepts, its size and force, the group concept, unity and movement. We want to convey the concept of an idea that is immersed and which arises on the surface with the movement of the breath of a whale.
To complete the Visual set, imagotype and logo, coexist and support one another and can appear as a whole, or separated depending on the context.