This project was completed during my tenure at SUKKRISH AADDS, as a part of the studio's design team.
People have gone to great lengths, and still continue to - just to get that familiar taste of nostalgia. Be it their grandmother's rasmalai or the familiar chaat flavours of a specific street.
Rusbury is born out of a stubbornness to curb this craving.
Location: Bengaluru
Client: Rusbury
Year: 2018
We derived inspiration from the vibrancy of old Indian markets and sashayed them over entire the brand ramp. From sweets boxes and carry bags to digital platforms, a sense of vibrant playfulness was created to permeate every aspect of the brand.
