EXPLAINER VIDEO FOR A BLOCKCHAIN-BASED
PAYMENT NETWORK
PAYMENT NETWORK
Velo Labs asked us to help to create an animated explainer video
for their new next-generation financial ecosystem
VELO LABS IS A SINGAPORE-BASED
FINTECH STARTUP
They are building the biggest payment network in Southeast Asia
to improve remittance and money transfer markets
BRIEF
Our goal as a explainer video company was to create an interesting animated video that explains how Velo Labs is directly tackling
issues with remittance and cross-border payments
issues with remittance and cross-border payments
IT ALL STARTED WITH A STORYBOARD
We made four versions, listening to the customer's feedback
and adding our own ideas, until we obtained the perfect balance.
It took about a week
Next, we collected references and chose
the appropriate style for the illustrations
STYLE TESTS AND COLOR OPTIONS
In this place, we are looking for a suitable color "mood",
which at the same time does not contradict the approved
brand book of the client (if he has one)
ANIMATION
And we started working on the animation itself
(this is our favourite part of the explainer video process)
Usually, explainer videos are particularly effective
for tech startups when there is a need to talk about
complex technical solutions in simple words
LET'S CREATE SOMETHING
BRIGHT TOGETHER!
BRIGHT TOGETHER!
