This project is a logo and brand redesign pitch for the Toronto based ski club, High Park Ski Club. The new design in intended to to appeal to a more youthful, but still financially available audience. The new design is reminiscent of modern sportwear brands, most prominently seen in the logo's stripes. These stripes are the heart of the design. They came about as a solution to one of HPSC's problems of representing all four of the snow sports they participate in.
Ultimately, the design itself was not chosen, however HPSC is using it as an inspiration and reference for their current rebranding.