Bread has been part of our diet for approximately 80 thousand years; it’s so popular that we even pray to receive our daily bread. Because of its popularity, you can find bread in every corner of our neighborhoods, and even though it is not necessary to rely on a superior entity to enjoy a good piece of bread, it’s now more important than ever to create an identity that can help separate the wheat from chaff (that’s right, another clever pun).

Like bread, Flor de Oro’s new brand required of just a few ingredients, enough to portray its quality and freshness.








Client: Auto Mercado
Art Direction: Alfredo Enciso & Bruno Campos
Graphic Design: Marcelo Jiménez
Product Photography: Mateos Muñoz



Flor de Oro
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Flor de Oro

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