Musical Theater of Paris - Graphéine
In 2019, the emblematic Théâtre Musical de Paris - Châtelet reopens its doors after two years of renovation and presence outside the walls. A new curtain-raiser, accompanied by a new management team with Ruth Mackenzie and Thomas Lauriot dit Prévost, marks a new stage in the life of the theater. The main objective was to bring coherence to the identity of the theater and to give it more visibility by developing the notoriety of the "Châtelet" brand.
Philippe Apeloig's logotype was simplified to free up more fantasy and play potential, and is placed in the center of the stage. This principle accompanies a strategy of progressive emancipation that aims to familiarize the image of the place and encourage its re-appropriation. There is a history of links between artists and audiences, between people, between cultures. The new graphic charter has been built around major playful principles that contribute to the enhancement of the theater's identity.
