“Meeting Helper” is a board game dedicated for young and not really young companies. According to the game name, it was designed to help team meetings to become more effective. The game was created by researching and consultancy company "Dr. Shilova for business" which, through the game, wants to help businesses to develop and to involve the team.
Our challenge was to create all pieces of the game from logo, cover and content to packaging construction and lodgement. As we faced a business game, so design should have been quite clear and discreet. At the same time we didn't want to design it too much businesslike. It's a helper, not a direct instruction for action, for god's sake! And the client shared our point of view.
The design concept is based on a weighty, stable logo. It became a symbol of assurance and seriousness of intentions. At the same time the rest of the elements - fonts, additional icons and pictograms, characters in general - are softer and more friendly. It which provides the necessary balance in the overall picture.
At the same time we were interested in quality implementation of this project to life. So our team took control over finding printing offices, that could print all elements the way it has to and on time.