Sobe Heard
To introduce two new flavors and promote the upcoming Sobe Skinsuit spread in SI's annual Swimsuit Edition, we gave the public an opportunity to vote for their favorite new flavor! Using print, online, mobile and social media touch points, we allowed fans of Sobe Lifewater to have their opinions heard.
To introduce two new flavors and promote the upcoming Sobe Skinsuit spread in SI's annual Swimsuit Edition, we gave the public an opportunity to vote for their favorite new flavor! Using print, online, mobile and social media touch points, we allowed fans of Sobe Lifewater to have their opinions heard.
