Tomi Puustinen's profile

Le Gruyère AOP

Tomi Puustinen
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behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
An extended marketing campaign about cheese, cheesemakers and a nearly thousand year old tradition behind the brand Le Gruyère AOP. Photographs were taken in the rural heart of Swiss cheesemaking tradition, the region of Gruyères. The daily routines start early in the morning and the process includes eight essential steps from milking to ripening the cheeses in cellars. 
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
Authentic imagery of today's swiss cheese making traditions combined with in deep storytelling about the legendary cheese brand Le Gruyère AOP, was our key focus with the goal to increase product knowledge among Nordic consumers. The media selection was a mix of classical print campaigns in Nordic magazines through a series of print ads and advertorials combined with co-operations of selected food enthusiasts and ambassadors in sync with digital campaigning always with the goal to bring traffic and awareness to the landing page of Stories of Le Gruyère AOP.
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
behind the scenes brand building Cheese Food magazine print social media branding Food Advertising Switzerland
This project won the Campaign of the Year Prize in Sweden (Tidskriftpriset 2020 / Magazine Award 2020).
More about this campaign: www.gruyerestories.fi  /  IG: @weloveswisscheese
Photography: Petter Bäcklund. AD & Graphic design: Tomi Puustinen. Social media and recipes: Systrarna Eisenman, Petter Bäcklund. Copywriting: Mikko Vänskä, Tiina Rantanen. People behind the idea: Halo Advertising, Bonnier News Brand Studio, Muato and the client Switzerland cheese marketing Nordics.
Visit my website to see more about this project: muato.fi
Le Gruyère AOP
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Tomi Puustinen's profile

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Tomi Puustinen's profile
Espoo, Finland

Le Gruyère AOP

Print advertising, web site design, digital marketing activities and promotion items for Le Gruyère AOP.

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