"Sprich!" which is the German command for speak is a campaign I created to explain the importance of studying a foreign language, specifically German. I wanted to create a campaign to make people aware of what a foreign language has to offer to them. I did this through consistent branding throughout several components including: posters, brochures, buttons, and mini-cards. The logo demonstrates the idea of communication through the speech bubbles used in the "S" and represents the German language through the use of the German flag's colors. My design focuses on the typographic elements and is clean/simple like many Swiss and German designs.
These designs won 1st place in the Senior Exhibition at York College of Pennsylvania which was judged by the faculty of the art department.
Poster with DIY flash card illustrations that can be cut out and used to learn German.
Poster with statistics about the German language
Poster with reasons why people should learn to speak German
A breakdown of long complicated words in German to show people that German follows a logical structure.
Find out the meanings of the German phrases on your mini-cards here:
Andere Länder, andere Sitten. (Other countries, other customs. When in Rome, do as the Romans do.)
Anfangen ist leicht, beharren eine Kunst. (To begin is easy, to persist is art.)
Besser spät als nie. (Better late than never.)
Bis später! (See you later!)
Der Schein trügt. (Appearances deceive.)
Deutsch ergänzt meine Welt. (German completes my world.)
Deutschland ist wunderschön. (Germany is a wonderful country.)
Eile mit Weile. (Hurry with leisure. More haste, less speed.)
Gelernt ist gelernt. (Learned is learned. Once you have really learned something, it won't be forgotten.)
Geschichte wiederholt sich. (History repeats itself.)
Guten Morgen! (Good morning!)
Hallo! (Hello!)
Heute mir, morgen dir. (Today me, tomorrow thee.)
Ich liebe dich! (I love you)
Ich mag deine Lederhose! (I like your lederhosen!)
Ich weiss nicht! (I don't know!)
Ich werde Krank sein. (I'm going to be sick.)
Kommen Sie mit! (Come with me!)
Leichter gesagt als getan. (Easier said than done.)
Lügen haben kurze Beine. (Lies have short legs.)
Man lebt nur einmal. (You only live once.)
Mitgefangen, mitgehangen. (Caught together, hanged together.)
Sag es mit Deutsch. (Say it with German.)
Selbst ist der Mann. (If you want something done right, do it yourself.)
Sicher ist sicher. (Better safe than sorry.)
Spiele nicht mit Feuer. (Don't play with fire.)
Spinnst du? (Are you crazy?)
Taten statt Worte! (Actions instead of words!)
Teile und herrsche! (Divide and conquer!)
Übung macht den Meister. (Practice makes perfect.)
Viel Glück! (Good luck!)
Was Gutes kommt wieder. (When one door closes another opens.)
Wie der Vater, so der Sohn. (Like father, like son.)
Wo ist das Bier? (Where is the beer?)
Wo sind die Toilette? (Where is the bathroom?)
Wollen Sie Pommes dazu? (Can I have fries with that?)
Logo: "Sprich!" means "Speak", "Lernen und lachen auf Deutsch" means "Learn and laugh in German".
