The Catalonia Government decided to close down bars and restaurants to keep the Covid-19 spread under control during the second wave.
IDEA: We wanted to help all the local bars. That’s why we created a creative concept that calls on people to keep spending on bars and restaurants, but in a takeaway format. We present: Lo que no gastes en bares, gástalo en bares (‘what you don’t spend on bars, spend it on bars’).
We wrote a manifesto and designed posters and stickers that we distributed in bars in Barcelona. We also launched this project on social media, sharing all our content and advertising different local bars and restaurants.
In addition, at Christmas we created some very special coupons: vouchers for ‘patatas bravas’ and beers, delicious dinners to take away and XXL-sized breakfasts.
We encouraged people to spend on local restaurants with a clear message: This Christmas, bars are the gift.
With this campaign we shared on IG we helped our favorite restaurants and bars the only way we know: with creativity and, well… a few rounds of beers, of course.
We encouraged people to spend on local restaurants with a clear message: This Christmas, bars are the gift.
With this campaign we shared on IG we helped our favorite restaurants and bars the only way we know: with creativity and, well… a few rounds of beers, of course.
