This was a class project created to understand the concept of drip email campaigns.
The design objective was to create a drip email for the online magazine Designbot - featuring "6 Interesting Graphic Design Articles". The emailer should include the brand name, one featured article, and five other articles with images, heading, and slug. It should also have a "subscribe" call to action.
To start with, drip emails is a marketing strategy composed of multiple emails sent out at specific times and dates to the subscriber after signing up through newsletter forms.
The next step was to create a mood board to get an idea of designing the drip email, the typography, and the type hierarchy as well. I collected a few inspirations and added them to the board.
To start with, drip emails is a marketing strategy composed of multiple emails sent out at specific times and dates to the subscriber after signing up through newsletter forms.
The next step was to create a mood board to get an idea of designing the drip email, the typography, and the type hierarchy as well. I collected a few inspirations and added them to the board.
Mood Board
After mood boarding, I sketched out a few layouts and logo ideas for the online magazine.
Sketches
To create the final design, I used an online tool named Readymag. The final design is a responsive one on both desktops as well as on mobile phones.
The articles used in the design are:
Guidelines and Grids
Final Layout
With this project, I understood more about drip email marketing and I also got to work on Readymag, an online site builder tool, which was new to me.
An interactive and responsive link to my project: https://readymag.com/u3863836765/2470816/
An interactive and responsive link to my project: https://readymag.com/u3863836765/2470816/
