MAF is a financial institution that provides fiduciary administration, custody and fund control services to large national and international independent managers.
The renovation of its offices in Rio de Janeiro and São Paulo increased the company’s need to give a new and unique look to its brand - previously linked to former parent company Banco Modal.
The strategy revealed the company’s purpose: to be the guardian of wealth and to multiply it. After the visual experimentation stage, the chosen path features a symbol based on a diamond. The precious stone symbol was a fitting representation of the purpose and became the starting point for the identity’s high-end look and feel.
Project Credits
Creative Director: Rodrigo Saiani
Creative Director: Rodrigo Saiani
Project Lead: Carlos Mignot
Brand Strategy: Aline Caruso, Ana Laura Ferraz, Carlos Mignot and Rodrigo Saiani
Graphic Design: Aline Caruso, Ana Laura Ferraz and Carlos Mignot
Motion Design: Carlos Mignot
Architecture: Leblon Arquitetura
