2012

The main idea of the posters was born as a result of Ministry of Sound’s ‘Sounds 1st, Lightings 2nd’ principle. I wanted the posters to bring out a liberal representation of the club’s great atmospheric design.

 
My concept stems from the importance of visual to bring out a message: Ministry of Sound is not only a club, not a dance scene too but a place where they breed the feeling of ultimate euphoria—a combination of music and lighting that takes you into another realm, where reality disappears.