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Weather fighters
Only 30% of Ukrainians have air conditioners. And 70% still find reasons "why not to buy». They are the real heroes because they strive to survive in hot months, find ways to get warm in cold winter and feel like lifehackers who haven't spent extra money. But Neoclima produces inverter air conditioners that work in a wide temperature range.
So we decided to tell our heroes that they can calm down and begin to control weather at home during at the whole year. When it’s hot as hell and cold as ice.
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PROJECT TEAM:
Agency – Grape
Creative Director – Oleksiy Maksymenko
Сreative Group Head – Oksana Denha
Junior Creator – Olya Tkachuk
New Business Director – Uliana Bohomolova
Account Director – Olha Boyandina
Strategy Director – Elena Holovatiuk
Strategyst – Valeria Troshchilo
Motion Designer – Andrey Lubchik
Designer – Liza Baidachnaya
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