Сlose to Ukrainians becomes
closer to the whole world
Medoff is a well known brand and one of the leaders of the Ukrainian vodka market. Ukrainians really like it, so if you ask someone there “What do you like about vodka?” - he will unswear “Medoff”. So it’s time for the next big step - exporting to foreign market.
The company has everything to compete in the foreign market - assortment, quality, capacity, financing. But the main problem is the appearance of the product. The actual design of bottles, so familiar to ukrainian consumers, didn’t suit to european or american alcohol counters. Understanding of this problem led to a simple solution - to restyle the current label design of the whole range.
So the task is:
- to reduce the cost of packaging;
- to unify the whole product line;
- and first of all to restyle the label the way it will be close and understandable to the new consumer.
Exceptionally pure and smooth vodka
While working on the project, the main idea and concept of the brand was formed. Short message contains a big story about recipes and craft production of vodka, there is nothing superfluous.
As in the case of crafting, we also abandoned unnecessary, burdensome elements while designing the packaging. At the same time, it was important to maintain continuity with the brand and its history; not to lose recognition, but to augment it.
As an important part of the future sales, we designed distributors' support pack. The point is to make it easier for the export department to convey the brand idea to foreign distributors, who have to understand the product and believe in it.