Ottogi Nuroongi X Nu-Branding
Ottogi wanted to make Nurungji, a traditional Korean food, a simple breakfast that can be eaten instead of cornflakes, and to get closer to the current generation. Through the MoTV series, Mobills developed the character's name "Tturungji" and the worldview with fans and Mojjangi, and revealed the whole process. The finished product 'Ottogi Bob Flakes' has been sold out in just one day after the launch showcase and continues to be viral through Instagram.
Date : September 2020
Partner : Ottogi
Youtube : MoTV Nu-Branding x Ottogi
We asked our partner why he wanted to change 'Nurungji', and the partner said he wanted to let people know the good stories Nurungji had. In particular, he said he wants to emphasize 'Nurungji' as a healthy food for the younger generation.
Nu-Branding Creative Director
Brand Strategy / Package Design