ctk
(pronounced see-tee-kay)
the reworked identity
I wanted to rework on my personal branding as I felt that alongside my skillset, I as a person have evolved through the months.
The logo is simple and spells out my name. All of my friends refer to me as ct k in text messages as a simplified way of spelling my name. It is now a nickname that collected a lot of meaning throughout the years. This is why I chose to use my nickname instead of my given name.
The k in the logo resembles the back to top button found in websites. Hence the slogan 'Bringing you to the top'. This taps into my immense determination and diligence to always strive for the best.
I wanted a simple, professional and almost minimalistic feel to my brand. I chose a mixture of wine colors and paired them with smokey greys that result in a timeless and sleek design.
