book covers selection, 2015–17

直視全貌：穿越過度簡化的迷障，從複雜理論探索科學、商業與社會文化的新視角

A Crude Look at the Whole: The Science of Complex Systems in Business, Life, and Society

by John H. Miller

Publication date: 2017.08

封面上兩個銀色的圓形分別作為被簡化的自然界和人類社會，方塊和漸變的線條則從影像像素式的放大轉化而來，象徵的是複雜理論對事物的探索、深入、解析，幾何方塊除了表現出複雜度，也具有理性嚴謹的感受，在這方面，也和圓形的感性形成對比。文字編排部分，中英文主書名排列的轉向也暗喻對單一視角的抵抗，像本書說的，擁有不同視角，才能既深入林中，也見樹又見林。

The two sliver circles on the cover represent the simplified nature and human society. Square and gradually changing line is transformed from the enlarged image pixel. They represent the exploration, penetration, and analysis of the complex theory. Geometric square shows the complexity rigor. It is contrast to the sensibility of circle. In the word’s arrangement, the direction of the Chinese and English book titles is a metaphor for resisting single perspective. As the book mentioned, only if you have different perspectives, you are able to see the trees and the forest when you’re deep in a forest.

班傑明．富蘭克林：美國心靈的原型

Benjamin Franklin: An American Life by Walter Isaacson

Publication date: 2017.06

夏之殘戀

夏の終り by 瀨戶內寂聽

Publication date: 2017.05

用「纏」、「結」的意象做了標準字，呼應女主角難為外人道也的感情糾葛。

The logotype were developed with the images of 「coiled」and「knotted」to echo to the heroine of the novel complicated feelings which were very hard to be discussed with the others.

拒絕真相的人：人們為何不相信科學？

Denying to the Grave: Why We Ignore the Facts that Will Save Us

by Sara E. Gorman, Jack M. Gorman

Publication date: 2017.07

最後瞬間的美好

Peaceful Passages: A Hospice Nurse’s Stories of Dying Well

by Janet Wehr, RN

Publication date: 2017.04

關於客戶期望能表現的「期待、美好、幸福」感受，孩子的視角很值得我們參考，所以我聯想到他們尤其喜歡的肥皂泡泡，那也是讓他們感受到幸福美好的事物，我想用孩子那種期待、快樂的心境，來提示我們可以擁有的眼界。

As for customer’s expectation to feel “hopeful, lovely, and happiness” It’s worth referring to children’s perspective, therefore I thought of the soap bubbles that they like particularly. Those are things they can feel lovely and happiness. I want to point out the perspective we can have with the expectation and happiness like children.

地理的復仇

The Revenge of Geography: What the Map Tells Us About Coming Conflicts and the Battle Against Fate

by Robert D. Kaplan

Publication date: 2017.07

以圖片的堆疊搭配地圖的線條，並在中文主書名用了地圖上常用的斜排來和圖片形成交錯、介入，表現地理關係之於世界現狀的造就和影響。

It matches the lines on the map with stacking pictures. It uses slanted typography that is often seen on a map in the Chinese title to create crisscross and intervention. It shows what a geographic relation can do and affect to the world.

精實創業：用小實驗玩出大事業

The Lean Startup by Eric Ries

Publication date: 2017.10

報導的技藝

The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

by William E. Blundell

Publication date: 2017.12

我戴著黃星星

Ich trug den gelben Stern

von Inge Deutschkron

Publication date: 2017.05

太空旅行指南

The Traveler’s Guide to Space: For One-Way Settlers and Round-Trip Tourists

by Neil F. Comins

Publication date: 2017.11

女人的勳章

女の勲章 by 山崎豐子 (Yamasaki Toyoko)

Publication date: 2017.11

一八四四年經濟學哲學手稿

Ökonomisch-philosophische Manuskripte aus dem Jahre 1844

von Karl Marx

Publication date: 2016.03

以柱狀矛盾圖形結合象徵上漲和下跌的紅/綠色，來傳達富人和工人同時並相依附存在的利益衝突：「勞動為富人生產了神奇的事物，卻給工人產生了赤貧。」

矛盾圖形的違和感，也呼應了資本主義使勞動與人類「類本質」的異化、對立。

With the columnar paradoxical figure, combined with red/green colors which symbolize the rise and fall, he conveys the conflict of interest attachment existing simultaneously between the rich and the workers: “Labors generate magical things for the rich, but it creates extreme poverty for the workers.”

The feeling of out of place in the paradoxical figure, also reflects the alienation and opposition of “man's species being” between labor and human beings under the capitalism.

魯曼一點通：系統理論導引

Luhmann leicht gemacht: Eine Einführung in die Systemtheorie

von Margot Berghaus

Publication date: 2016.11

Luhmann觀察這個世界，但他同時也是這個世界的一部份。

Luhmann的系統理論因此是「自我指涉的」，也就是說，是涉及到理論自身的。

Luhmann observes the world, but he is also a part of this world.

Luhmann’s system theory is “self-involving”. In other words, it involves with theory itself.

初級日本語教科書つばさ TSUBASA

第一巻＆第二巻

by 劉嘉悕 Isaac K.H. LAU

Publication date: 2017.09 & 2017.12

白色流淌一片 by 蔣峰

Our generation's bewilderment: a novel by Jiang Feng

Publication date: 2017.02

防彈飲食

The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life

by Dave Asprey

Publication date: 2016.07 & 2017.08

為什麼我們會相信陰謀論？

Suspicious Minds: Why We Believe Conspiracy Theories

by Rob Brotherton

Publication date: 2017.03

相疊的圖形越後面越多角，是象徵陰謀論心態對事件表面及其背後的想像：「事情沒那麼簡單，背後一定有很多更複雜的算計」。

The more the picture are layered, the more angels it shows. It represents the imagination to the surface and behind of the case of a conspiracy theory: “It is not as easy as it looks. There is definitely a more complex calculation behind it.”