Bicycle Roadside Service Campaign
New Member Benefit Launch: AAA Minneapolis Bicycle Roadside Service
AAA Minneapolis launched a new service to enhance our membership and provide a better quality of life,  sustainable solution to mobility, innovative new service, as well as to show leadership and collaboration with our community. The transit shelter posters were created and posted in strategic locations near bicycle trails along transit routes. This campaign also included tv commercial, radio, print, and online advertising all featuring the same creative. There were four main areas this service and campaign targeted: families, cycling for health and wellness, commuters, and the general cycling community.
Transit Shelter Posters
Online Banner Ads
Community Magazine Print Ads
Commercial Spot
Creative collaboration and production with Comcast Spotlight commercial producer Steve Garbe. Produced with a very minimal budget.