In 2017 I collaborated in the art direction and layout setting of the Orgatec 2018 trade fair exhibition of the German office furniture company Sedus Stoll AG. Starting from the basic outline their Chief Marketing Officer gave us, Express your genius, we developed a layout proposal that encapsulated Sedus mission and its new products' features.
We took advantage of the huge open space, creating different micro-areas for the common situations of a modern workplace: meetings, brainstorming, focus boxes etc.
