The International Union of Changemakers is an international educational organization dedicated to spearheading development by equipping citizens with the skills to achieve holistic freedom. 

They were challenged in creating an organization branding inclusive of logo, promotional materials, documents for logistics, and social media design credentials. So we provided our brand consultancy and strategy services to help them transform what they envision from ideas to the visual communication of design.

After tedious consultations and deliberations, the organization's core team decided to pursue logo B. Afterwards, it was time to start creating the organization's identity and the ideology that it would center its endeavors on.

Specifically, the organization chose Amartya Sen's ideals on the relationship of development and freedom, "development requires the removal of major sources of unfreedom." 

The organization's palette was selected with respect to this idealogy, and the organization's intent to lead endeavors as changemakers who will always support the progressive view and cause.

Hence, we chose white—as the color of the rainbow (i.e. the color of all colors)—to symbolize that the organization takes pride in pursuing progressive policies.

We also infused crimson red on the monochrome palette to create the needed logistic documents such as the partnership modules which included a brief description and introduction of the IUC, including the rationale as to why a partnership with the organization is feasible.

To fully equip the organization and prepare their promotional throttle for their next projects, we also created promotional and advertising templates for them to use. Some examples of which are promotional materials for the speakers to be featured on their first webinar "MIL Empowerment Amidst Infodemic: A Webinar on Responsible ASEANetizenship towards Digital Environmentalism.