All The Way
How to compose, record and release a cocky yet self-ironic anthem for Chevrolet.
The challenge
As part of the “Young? Creative? Chevrolet!” contest, Chevrolet Spark‘s market launch needs an anthem which is edgy, funny and self-confident.
As part of the “Young? Creative? Chevrolet!” contest, Chevrolet Spark‘s market launch needs an anthem which is edgy, funny and self-confident.
The idea
A raw mixture between electronic elements and polka is the base for cocky but clearly self-ironic lyrics with a Slavic touch. The result is an urban anthem that pumps the heartbeat of the city.
A raw mixture between electronic elements and polka is the base for cocky but clearly self-ironic lyrics with a Slavic touch. The result is an urban anthem that pumps the heartbeat of the city.
Tasks
Songwriting, recording, arrangement, singing with a fake russian accent.
Lyrics
Mama said I need a car, ’cause
without car I don’t get far!
And Papa said I need a ride
that’s when i got electrified!
It struck me like a thunderbolt –
a spark that’s kinda hot, but cool!
Me and my ride my urban jewel
We make the people drool we rule!
Mama said I need a car, ’cause
without car I don’t get far!
And Papa said I need a ride
that’s when i got electrified!
It struck me like a thunderbolt –
a spark that’s kinda hot, but cool!
Me and my ride my urban jewel
We make the people drool we rule!
You got me going, you got me
going all the way!
Spark’s got me glowing,
Spark’s got me glowing
night and day!
Everybody says that my car is …
*damn*
Everybody says that my car is …
*whistle*
They all think the same
All the boys all the girls.
Matter of fact: they don’t find
the words!
You might have noticed now I’m the hottest and it is hard to
disagree. If you see me pass
in a moment – or less
you wanna take a ride with me!
