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IN PLAIN SIGHT
In Plain Sight is a holistic eyecare brand that goes beyond correcting vision by providing reliable eyecare-centric services, products & information.
There are many eye services out there that can aid our vision. However, these services tend to be single-purposed and do not actively promote eye care and hygiene. The current branding of eye care/health brands are branded with a traditional and clinical look, making them less approachable and appealing.
UNIQUE SOLUTION
To appeal to the growing younger target audience, In Plain Sight was created — to give the same vibe as trendy eye wear brands, but with a purpose to improve eye care and health through a range of holistic services.
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