FORD FIESTA
Advertisements
“Fiesta Movement is a small army of music lovers, gear heads, techies and others joining hands and hailing the arrival of the 2014 Ford Fiesta. 100 Fiesta agents will hit the road in this movement and tackle a ton of missions in the months ahead.”
The hand type in these two Fiesta advertisements was chosen to help give the Fiesta Movement campaign a tone of voice and a personal feel as though the agents were speaking themselves.
*Designed hand-type only*
*Did not design type on bottom half of ad
