No voice, no choice.
How to make students understand, that their vote is essential in the election.
The challenge
The austrian student‘s union wants to change the low voter turnout by raising awareness for the importance of the upcoming student's election.
The austrian student‘s union wants to change the low voter turnout by raising awareness for the importance of the upcoming student's election.
The idea
In German the word “vote” also means “voice”. With a simple keyvisual and a short claim (No voice/vote, no choice.) we stress the importance of taking part in the election. The cross you cast your vote with, decides wether you are able to speak out or not.
The campaign comes with posters and cross-shaped stickers as inter-active element to spread the message guerrilla-style.
In German the word “vote” also means “voice”. With a simple keyvisual and a short claim (No voice/vote, no choice.) we stress the importance of taking part in the election. The cross you cast your vote with, decides wether you are able to speak out or not.
The campaign comes with posters and cross-shaped stickers as inter-active element to spread the message guerrilla-style.
Tasks
Concept, copywriting, photography, direction, editing, retouching
