A Century of Theatre
Identity of an exhibition on the 100th anniversary of Slovak theatre. The concept uses five visuals in variations. The photographs are composed of five productions that represent theatrical genres (drama, opera, puppet, independent and folk theater). Typographic elements in motion reflect the character of theatre – the constant transformation of stage, the movement of actors on the stage, the dramaturgical playing with text – all under the precise directing supervision of the invisible grid. The colouring freely adapts Slovak national tricolor. The visuals are released gradually throughout the exhibition so that each resonates certain period of time.
The catalogue was published in two language versions on 100 pages. An open Swiss binding reveals a stitching that is usually invisible, just as the Theater Institute reveals secrets from its archives and collections at the exhibition. The haptic form is complemented by selection of uncoated papers. The typographic divisions of chapters reffer to scenographic variability and, as actors on the stage, they constantly rearrange themselves, cooperating with each other.
Newspapers on contemporary theatre criticism became a part of the exhibition. Individual time periods are accompanied by authentic visual material, supplemented by historical advertisements. Texts of the articles were rewritten from original materials and set in typography to blend in naturally with the content and thus provide an undisturbed authentic experience.
Posters, citylights, roll-ups, banners, invitations, print and digital advertisements, folding maps as well as gift items were created.
A Century of Theatre – Traces and Stances
2020
Fonts Dobro, Graphit
Papers Munken Polar, Color Style Cherry
Client Theatre Institute
Promo photo © Nora & Jakub Čaprnka
