Contextual Research is a user-centered design ethnographic research method. Ethnography as a research method, entails personal interaction. Which is to say it is investigative, locally specific, intimate, and uncontrollable; it uses inductive, interactive and recursive date collection and analytic strategies to build local cultural theories.
In this class project we were assigned ethnographic texts to read in order to better understand the demographic of people we were researching within the context of Bike Accessories.
It was a group project and all of us used observational research methods and interviews in order to gather quantitative and qualitative data. This data helped us to answer our research topic, shown bellow.
"Our research team’s focus is to understand both the social and physical value of both DIY and OEM accessories in cycling within Savannah."
The link given shows my detailed proccess and explains how as a group we gathered data and researched bike accessories in order to answer our research topic.
http://contextualresearchbycamille.blogspot.com/
Enjoy!
