- A cross-platform game experience -
The brief was to create a brand and define the core interaction principles around a suite of games. The design challenge was to find the right balance between removing most of the visual clutter -that plagues most of the games in this genre- and retaining the essence without alienating the user. The design principles were: Simple, Ergonomic, Elegant and Rewarding.
- Inspiration -
- The moodboard -
- Establishing the interaction parameters -
- Defining the branded elements -
- The delivery -
