Aen Group
Visual identity of the international private joint-stock company A.EN. Group as a solution for better orientation between its various subsidiaries.
Visual identity of the international private joint-stock company A.EN. Group as a solution for better orientation between its various subsidiaries.
Background
A.EN. Group is an international private joint-stock company active predominantly in the energy sector. For nearly 15 years it has been a reliable producer and supplier of electrical energy. Today A.EN. Group includes more than 11 companies active mostly in the segment of electrical energy production, electricity trade, natural gas industry and heat production industry.
A.EN. Group is an international private joint-stock company active predominantly in the energy sector. For nearly 15 years it has been a reliable producer and supplier of electrical energy. Today A.EN. Group includes more than 11 companies active mostly in the segment of electrical energy production, electricity trade, natural gas industry and heat production industry.
Design
The task was to create a single visual identity and gradually redesign the corporate’s portfolio of companies which operate in various energy sectors. We set our goal further – to create a concept which would quicken and simplify this process. We separated the companies into categories based on the sectors they operate in – heat, gas, electric energy and biomass – and created an original font for each of them with a singular font basis, that can be used to create further logos if needed. In this process we visually united the corporate, simplified its public communication and created an economically sustainable process of any future redesigns.
The task was to create a single visual identity and gradually redesign the corporate’s portfolio of companies which operate in various energy sectors. We set our goal further – to create a concept which would quicken and simplify this process. We separated the companies into categories based on the sectors they operate in – heat, gas, electric energy and biomass – and created an original font for each of them with a singular font basis, that can be used to create further logos if needed. In this process we visually united the corporate, simplified its public communication and created an economically sustainable process of any future redesigns.
Client: Aen Group
Concept & Design: Andrej & Andrej
Concept & Design: Andrej & Andrej
