The Brief
Bumrungrad International Hospital is opening a huge extension to be the biggest hospital in the region. Bumrungrad is already one of the top ten health facilities in the world. The hospital’s marketing objective now is to inform the mass about the new facility, while emphasizing the fact of being one of the leaders.
The concept
The hospital is already renowned, and it has a well-established position in the market. So, the concept is simply to highlight that development is habitual not only a project.
“A new day, a new milestone.”
From since it was established, nowadays, and after the opening of the new extension, the hospital keeps on adding to the list of achievements. Real milestones are helping people to have better health, not only to build state-of-the-art facility. So each day at Bumrungrad miracles do happen.
