Creatives rely on technology more than ever. We constantly need better hardware as technology advances and new tools emerge. Vagon provides private cloud computers built to run high-performance applications, tailored for creative's needs and habits. They began out of the frustration a lot of us have faced – the lack of computer power required for the software we use and other options that are just too complicated. You can run all challenging software from any device, anywhere with Vagon, connecting via any browser. We took the project from ground up and approached it with our own creative insights. Our number one priority is to make Vagon look and sound appealing to the toughest crowd ever, designers and artists.
Brand Identity, 3D Image Making, Creative Content, Digital Product Design
The logo is initially based on the pixel rendering of the letter "v" as a tribute to the history of computer technology. Three squares merge into a simple and versatile icon which functions as a foundation for communication as well.
We created an innovative illustration system that utilizes 3D objects and scenes to visualize messaging in a subtle way and to emphasize the brand's dynamic personality. This way, Vagon connects with its user base which is creatives with various experience levels from students to professional artists.
Typography plays a huge role in Vagon's visual language. We created a bespoke typeface, "Vagon Rails" to be used across all channels from application itself to printed media. Vagon Rails takes inspiration from both geometric and grotesk typefaces. The "a" with rounded bowl (similar to the logotype) and large, squarish punctuation is the characteristic features of the futuristic yet friendly typeface.
We set some guidelines for the product design team to make sure that every aspect of the interface aligns with the brand, both as strategically and visually. With good insight and data about the needs of the users, we combined our own experience with creative applications to create something more than just a good looking interface.
Loading animations for app and website
We also designed 3D scenes as desktop wallpapers for each creative group to make their experience even more customized. And to make them feel home.