EL RASPARIO
THE FIRST ADVERTISING YEARBOOK COVER
The way to collect and show the outstanding works from the advertising students.
The cover`s concept is to use the similarity between a popular product and the creative process.
The Raspado, a refreshing and popular product as the new ideas.
The ideas, those that are so necessary to find inside the advertising industry.
And the "raspados" machine, a machine so complex as the creative process itself.
THE CHOSEN
THE SECOND OPTION
Sketches
