UNI BRAND IDENTITY
Background - UNI is the name of this design studio, and I hope to create a "sustainable" design. The brand's belief is "starting from daily life, improving with small objects as a unit to change people's life."
品牌背景 - UNI 為本設計工作室的名字，期許能夠創造出『永續』的設計，品牌旨意為「日常出發，以小物件為單位改善，改變人們的生活。」
Design strategy - The four core values of the brand are unit, balance, aesthetics, and exploration. The logo design is based on the UNI unit. The English typography design uses arcs to form a sense of minimalism. The four icons that match each have the meaning "Exploring the sun", "natural tree", "balanced pillar", and "aesthetic vase", I hope that UNI will discover tiny beauty through the four principles and make changes from daily life.
設計策略 - 以小單位、平衡、美學、探索為品牌的四大核心價值。商標設計以UNI為單位出發，英文標準字設計上面採圓弧構成極簡感，配合的四個圖標分別意義為徵「Explore 探索的太陽」、「Nature 自然的樹木」、「Balance 平衡的樑柱」、「Aesthetics 美學的花器」，希望UNI透過四大原則，發現生活之美，從日常做改變。
