The briefing for the following project consisted of choosing an area in the city of Lisbon and make a graphical language for it, by first making symbols, followed by posters and, lastly, a visual identity. I chose the area "Parque das Nações", due to it having quite a few recognizable landmarks and being culturally rich. The color palette was taken from the well-known stripped benches near the shore and the identity was made from a symbol based on the Pavilhão do Conhecimento (which is located in Parque das Nações). The overall result has a very institutional look and resembles the architecture from the geometric buildings in Parque das Nações.

Visual identity made in an academic context for the curricular unit “Graphic Design I” at ETIC - Escola de Tecnologias de Informação e Criação.