International Design Consultancy P&W has designed a range of rolled tortilla chips for Fresh & Easy Neighborhood market. The range includes nacho cheese and chili limon flavor varieties.
Rolled tortilla chips, a fairly new concept to the snacking world had to be boldly designed. To play up the introduction of this snack the design was inspired by the circus and the drama of the event, 'Roll Up', 'Roll Up' The Amazing, Spectacular Rolled Tortillas! The copy reinforces the circus theme and brings a sense of fun to the pack.
The nostalgic scroll banner for the titles is styled to reflect the shape and ‘curl’ of the tortillas; the intense colors on pack are driven by the strong flavor profiles, ‘Chile Limon’ and ‘Nacho Cheese’. The simple photography helps reinforce the brands promise of use of natural ingredients and contrasts with the overall tongue-in-cheek style. Silver foil detailing and tactile matt finish adds premium cues.
The illustration was created in-house by P&W and the photography by London based Stephen Conroy.
