Skandinavisk - Illustrated Christmas Mailing
BRIEFING : Creation of a mailing in the form of an illustrated Christmas story
spreading the image and values of a chosen brand.
Picked brand : Skandinavisk.
About the brand :
spreading the image and values of a chosen brand.
Picked brand : Skandinavisk.
About the brand :
" Trading since 2013, our home and body fragrance collections are inspired by almost 20 years of travels across the Nordic region. We create subtle, refined scents based on aspects of Scandinavia we consider to be precious to the inhabitants and exotic to the outside world, and we blend them with colour, symbols and a single local word rich with meaning to create unique impressions of Scandinavia.
An independent company, our growing team of Scandinavians, Brits and like-minded nationalities can be found in Copenhagen, Stockholm, London and Paris and we produce everything here in Scandinavia or in the European Union.
But living Scandinavian is not just which part of the world you come from, it’s also how you think, how you treat others and the nature that surrounds you, and what you treasure. We believe a more Scandinavian approach to life offers a blueprint for a better future in a world that’s forgetting how to listen to quieter voices. "
www.skandinavisk.com
The idea is to create a mailing with the Scandinavian essence, while describing a lot of scents throughout the story to refer to the brand.
Design of a voucher that would be included inside the envelope.
This is a fictional project.
