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Bokomo OTEES cereal packaging

CEREAL SNACKING BEYOND THE BOWL

Playful Goodness...

Cereal snacking is an emerging trend as a healthy alternative to regular snacks and Pioneer Foods wanted to reposition Bokomo OTEES as a brand that delivers exciting, innovative cereal snacking experiences.

With a ‘Playful Goodness’ brand essence we went on a fun filled quest to redesign
OTEES “Beyond The Bowl” allowing it to entrench itself as a leading cereal brand.

The brandmark is bold and fun with the friendly wholesomeness of a loving hug.

A playful, educational back of pack lets consumers know that OTEES is the
“perfect all-time anytime cereal snack!”
Bokomo OTEES cereal packaging
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Bokomo OTEES cereal packaging

New brand positioning and packaging design for OTEES cereal.

Published: