International Design Consultancy P&W has designed a range of gelato for Fresh & Easy Neighborhood Market. The gelato range includes indulgent flavors such as Chocolate Hazelnut, Sea Salt Caramel and Coconut fudge.
The gelato is inspired by the elegance and sophistication of an Italian gelateria, a typographic driven design using black lettering to highlight the premium quality of the product on top of a soft pastel color palette to clearly color code each indulgent creamy flavor, while accented with simple illustrated embellishments.
