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Micro-site look book and brand identity for new sub-brand of Lee Jeans
Lee 101
Premium Denim Brand, Kansas City MO
For the launch of the rethought and revamped Lee Jeans core brand, Lee 101, Kaiser designed and guided a clean take on the Lee Jeans identity based on their 125 year denim and apparel heritage. With the revamped branding in place, he and his team designed and executed an online look book micro-site for the initial launch of the product, featuring the basic brand story and manifesto of the brand and photography of the initial release of men's product. A pocket-sized perfect bound print version was as created for PR and sales markets. The site launches in Fall of 2013, along with the first delivery of product, with a full functioning e-commerce site to come.