PROJECT Sangrai is a project initiated by Kopikalyan where people, especially coffee enthusiasts can collaborate and inspire each other whilst promoting coffees of Indonesia to a bigger market, in their own way.
Kopikalyan Roastery showcases Indonesian coffees that are curated specially according to their own different and unique theme, from each collection. Every month, a figure of Indonesian coffee expert like Muhammad Aga, Muhammad Fakhri, Ryan Wibawa, etc will be invited to Kopikalyan Roastery, and create from two types of high quality Indonesian coffees to be served and enjoyed.
The logo identity design for PROJECT Sangrai 1.0 is inspired by the rotating movement of a coffee roasting machine.
The packaging for PROJECT Sangrai 1.0 comes in the shape of a box with an easy pulling access that holds two bags of Kopikalyan high quality ground coffee beans.
PROJECT Sangrai’s collaterals.
We use a pop of blue color for the branding concept of PROJECT Sangrai 1.0, to respond the muted earth tones of Kopikalyan’s cafe environment. Creating a fresh look that seek attention at the same time.