Considering the nature of the treatments, eczema skincare products are often associated with a conventionally pharmaceutical look and feel. 

Exemedy is a skincare brand offering a line of products tailored to young adults with eczema prone skin. As consumers are growing more fond of the notions of self care and intricate skincare regimens, the brand marries an edgy, sleek attitude with the ethos of traditional speciality skincare to effectively target their market.

Packaging Suite

Living with eczema can be extremely uncomfortable, and at times even painful. Sufferers of the skin condition are left to deal with the physical discomfort, and often times also suffer with the emotional implications of having noticeable rashes. The brand's positioning of "Look Good. Heal Better." speaks directly to the needs of the consumer.