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    A graphic identity for a professional life coaching business.
My client needed a logo to start her life-coaching business for school-age children.  She had already chosen a name, so we stuck to a natural theme, eventually settling on a flower.  Early iterations included zen gardens, seeds, and even involved Fibonacci Numbers and the Golden Ratio.  We decided that this felt too regimented and systematic, while discovering one's path in life is anything but.
I focused on capturing the energy of the bloom opening up and how that relates to personal growth. Each petal has a sense of kinetic energy.  One petal has broken off and is off on a journey, both a beginning and end.
More to come in this project.