Fat Lady - A wine campaign
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Behind the collection
This wine brand comes from South Africa. And its uniqueness is its authenticity to the flavors and aromas of Africa.
This specific collection came to put the African woman at the forefront of the stage. And bring you, the buyers, closer to Africa
Inspiration
I was inspired by the unique fashion way of the African women, The colors and textures,
so I used prints with an African character.
The figure of the woman is emphasized by her silhouettes only.
The patterns I used:
The story behind the campaign
In the advertising campaign of the wine collection I wanted to bring Africa in a modern and colorful way.
I took the colorfulness in the authentic African prints in the bottle, And I gave them a modern and contemporary character by color spots that form the shape of Africa.
A quick jump to africa
The intention is to give the customer the feeling that the wine creates an African atmosphere, In the aromas and flavors.
*All parts of the design, except for the logos itself are made by me. From the cover, the logo style, and the posts themselves
Signage
from left to right - Billboard, bus stop, city road
Advertising on a bus
From left to right -Right side, back side, left side
