ROLE: Design/art direction, experience design, identity design

 

CLIENT:  Garnier

 

PROJECT:  "Hair color made easy" is the focus of Color Connection and Shade Selector. CC provides the tools and information to take the confusion and stress out of coloring your hair by providing tips, tutorials, and care follow-up for those wanting to maintain their color, explore the latest trends, or make a more radical transformation. Users can save their shade discoveries for later, chat with a specialist, or utilize the Shade Selector tool to go through a dynamic interactive experience to get recommendations for the right shade. This set of tools won Zenith Optimedia's Project of the Year for its high metrics and elegance of use.