YUGY's innovative smoothie line. The main tasks are to reflect the useful and userability of the product, as well as to make the packaging bright, trendy, attractive to the audience and stand out on the shelf.
YUGY is aimed at young sports residents of megacities who allow themselves to buy beyond the necessary, including in food. The audience is characterized by scrutiny, intelligibility and speed of life, so the packaging should quickly tell about the product, set the mood, and be associated with a number of popular brands close to the target audience.
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