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    87.5% of the 5 million tourists choose to travel to Cornwall by car (2003 figures). Within Cornwall, combined public sector and voluntary sector … Read More
    87.5% of the 5 million tourists choose to travel to Cornwall by car (2003 figures). Within Cornwall, combined public sector and voluntary sector mileage exceeds 40 million miles per year, roughly 1,000 times round the world. Coupled with tensions between local and student population, congestion in Cornwall is a big issue. Working as part of a multi-disciplinary team, the project worked with local people, visitors and students to co-develop creative solutions to reduce CO2 emissions and improve access to different places and services across Cornwall and beyond. Read Less
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Service Design
Vehicle hiring scheme designed for Dott Cornwall
87.5% of the 5 million tourists choose to travel to Cornwall by car (2003 figures). Within Cornwall, combined public sector and voluntary sector mileage exceeds 40 million miles per year, roughly 1,000 times round the world. Coupled with tensions between local and student population, congestion in Cornwall is a big issue.

Working as part of a multi-disciplinary team, the project worked with local people, visitors and students to co-develop creative solutions to reduce CO2 emissions and improve access to different places and services across Cornwall and beyond.  

Various design research methodologies were utilised throughout the project. Interviews were carried out with a wide range of market sectors. A stall was set-up during Penryn town fair, with the goal of receiving feedback on the progress of the project. Workshops were created, working with the general public and professionals, to develop a flexible vehicle sharing concept. ‘Cultural Probing’ was also explored, providing log books, cameras, and GPS trackers to market sectors.

The research allowed our team to develop a car sharing service - implemented as part of an overall transportation network - offering flexible membership durations and access to various vehicles to suit specific needs of the member.

On becoming a member, users approach specified scheme parking bays, and use a vehicle instantly. Members can also book cars in advance for peace of mind. Bicycles (also on offer) will not be pre-booked and as long as there is a bicycle at the dock members may use one.

Members have the chance to car pool, by posting journey details online using social networking, with the incentive to save money on their journey. As well as pick-up and drop-off bays, priority parking in Falmouth will be available, with discounts on attractions for using the scheme.  

Bicycles will be charged on the length of time rented, whereas cars will be charged on mileage - the first 5 miles will be very expensive to discourage short car journeys, where it is possible to cycle.
User research gained from Penryn Fair
Falmouth workshops, utilising design methodoligies
Service - User Prototyping 1
Service - User Prototyping 2
Service Implementation