NIKE JUST DO IT - SOUTH AFRICA
Prior to the S.A World Cup, we launched a Just Do it message in South Africa with an analogy to war, weapons and fights in the form of sports. The job was Directed by Joakim Barca, and the print shot by Carlos Serrao. David Smith wrote the spot and Sezay Altinok Art directed it. Nice polish work for one very important and inspiring market.
