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    This is one of my favorite and most interesting projects. Our team spoke with industry executives and golfers of every skill level to identify … Read More
    This is one of my favorite and most interesting projects. Our team spoke with industry executives and golfers of every skill level to identify the core attributes of the Titleist brand. We located three defining features, areas of expertise that set this company apart from its competitors: precision, performance, and heritage. Working alongside the product designers, I was tasked with designing the brand components for the 695 irons. I chose to use a modern, yet classic serif font paired with a sporty sans serif for the club name and finish. The typography reflects the precision and performance attributes coupled with the classic brand of Titliest. The deep red color adds a touch of bold contrast to the chrome and black. The design has been made to fit both the muscle and cavity back irons. Read Less
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