Babu group is a marketing, creative communications agency that seeks to empower their clients through culturally driven events. Understanding the positioning of the office and their need to empower their audience, we considered many alternatives to strategically brand this global brand. Beginning with the idea of pulsation and reverberation of ones’ voice in the connected world. From this outset the goal was to create an identity that pulsated from within. This symbolized the offices goal to empower. This symbolism is emphasized in the final logo as it pulsates from a cool blue to a solid grey. A gesture that expresses one’s inner voice being heard and becoming concrete. This expression is Babu Group.
PROPOSED BUSINESS CARD //
PROPOSED LANDING PAGE //